Apple’s next range is rumored to include a harder-to-sell iPhone 16 Plus.

Battery life has always been a major selling factor for Apple products. In 2007, Apple co-founder Steve Jobs claimed that the original iPhone had “tremendous power management.” That amounted to sixteen hours of audio playback and five hours of surfing, watching videos, or having conversations at the time. He went on, “That’s dramatically better” than any rival product.

Perhaps the next iPhone 16 Plus won’t be able to continue that legacy.

According to a recent round of social media rumors, when Apple’s $899 iPhone 16 Plus model is unveiled later this year, it will have a lower battery than the previous generation. It is anticipated that the battery of the 6.7-inch Plus, which is marketed as a more affordable alternative to the Pro-model iPhones, which start at $999, will be 9% smaller than that of its predecessors. In contrast, a 6% increase in battery capacity is anticipated for the other iPhone 16 variants.

The leaks originated from OvO Baby Sauce OvO, a Chinese Weibo leaker without a track record of reliable iPhone leaks, which MacRumors translated. Earlier leaks that MacRumors has also monitored have hinted at comparable battery modifications.

Another report claims that the iPhone 16 Plus will be available in seven hues rather than the current five, which are pink, purple, green, blue, black, and white.

The latest information regarding the iPhone 16 Plus provides some understanding of how the model from this year might compare to the other devices in Apple’s lineup. According to some speculations, the iPhone 16 and iPhone 16 Plus will have screens that use less energy. When you combine that with ongoing software updates and advancements in chip design, the iPhone 16 Plus’s real battery life might not have altered. Nonetheless, observers of the tech sector frequently regard these actions as a regression.

Apple is reported to be bringing back the highly acclaimed action button from the iPhone 15 Pro in addition to upgrades to the battery and screen.

Additionally, it is anticipated that Apple would enhance the artificial intelligence features included in its iPhones by releasing a number of software updates at its Worldwide Developers Conference in June. AI-powered improvements, such more effective photo editing or video stabilization, have also been a major selling point for Apple in the past when it comes to yearly iPhone upgrades.